Washington State Fair: CNN Pipeline Explained - Jennifer Martin

Jennifer Martin, CNN Technology Public Relations Manager, explains CNN Pipeline, an on-demand broadband video service designed to revolutionize the way people view news online, in this exclusive cell phone podcast cast directly from the 2006 Puyallup Fair. CNN Pipeline offers an unrivaled news experience by putting users in control of multiple live video streams, CNN’s video archives and on-demand news clips from CNN’s international newsgathering operation.

CNN Pipeline ($2.95/month) is designed to meet the needs of consumers who want live, on-demand news they can select with a click of the mouse. This new service builds upon the foundation created with the advent of CNN.com, which since 1995, has stood as an innovator in online news.

“With CNN Pipeline, CNN.com stakes out entirely new territory for online news, placing the broadband consumer in the ultimate driver’s seat,” said Susan Grant, executive vice president of CNN News Services. “The CNN.com user not only can read a story and view video on demand, but with CNN Pipeline, also can take control of daily news clips, several live streams of news and even video from CNN’s extensive archives. CNN Pipeline creates an added dimension to online news, offering an experience that is even more relevant, credible and catered specifically to the user’s needs.”

Currently available in 25 countries, CNN Pipeline includes a host of innovative features including an easy-to-use downloadable player and access to video content from the entire CNN News Group. Subscribers can also access CNN.com free video features such as an on-demand “Video” section that showcases the best and most popular content, a unique “Browse Video” tool and “Now in the News,” an hourly Web-exclusive news update.